Packaging Redesign, 2020

A design competition for students, called freeŠn, gave us (design students) the task of redesigning the packaging for Sola beverage company. The goal was a refreshing design that stands out and is quickly recognizable. The redesign was supposed to amplify the customers’ character and motivate him to step out of the box and show his true self.

As a solution, I focused on individual beverage. Each drink has its own character that stands out and presents its flavour. The different characters on the bottles/cans stand out on the shelf and give off a fun, relaxed and active feel that presents the Sola company.