Logotype, 2021

Pick Unique is a brand that makes artwork and interior design. The owner is focused on selling hand drawn, realistic drawings and paintings, but on the other side, she is also a passionate interior designer. As it is hard to combine these two into a symbol that speaks well, we chose instead to make a logotype.

The chosen typefaces create a mixture of passionate, stable serifs (artwork) and racional sans-serifs (interior design). With this duality, the wanted effect is achieved. To connect the logotype with realistic artworks of Pick Unique even more, a 3D version was made.