Visual identity, 2020
Autoplex is a private car reseller that decided to make his own car dealership after years of experience working for other companies. The owners focus are well preserved, used cars, more or less imported from other countries. He is known for his kindness and goodwill and tries to make the buying experience as comfortable and honest as possible. He offers many advantages like free help, professional car counselling, warranties etc.
Because the main focus of the company is honest, good buying experience and guaranteed quality, I chose to go with the relaxed look of the company. We wanted to create a simple yet emotionally warm and trustworthy feel.